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Is Digital Marketing only for Large Corporations?

Too many people overvalue what they are not and undervalue what they are.

Malcolm Forbes

Entrepreneur & Publisher, Forbes Magazine

Is Digital Marketing only for Large Corporations? Start-ups & Smaller companies can leverage their business by using Electronic media for their Marketing activities. Until now, these businesses were presuming that the the Electronic media is only for the bigger players and were reluctant to take the plunge. With the Pandemic and global shut down of economy has lead the businesses to think about newer ways of doing business. While considering the newer ways of doing business, it’s also time to think about making a global impact by reaching out to customers across the globe.

Here, are the different Digital Marketing methodologies available:

  1. Social Media Marketing (SMM)
  2. Search Engine Optimization (SEO)
  3. Content Marketing
  4. Email Marketing
  5. Mobile Marketing
  6. Affiliate Marketing
  7. Inbound Marketing
  8. Pay Per Click

As a business you can choose to implement a combination of these techniques and monitor the performance. Basis your requirement to can make necessary changes to improve.

You have to decide on the objectives of running the Marketing campaign is whether

  1. To create Customer Awareness
  2. Conversion
  3. Manage Reputation
  4. Generate Leads

“You can reach out to a Marketing consultant or a Freelancer to help you understand which of these Marketing strategies will put your company ahead of your competitors in the Techno-economic paradigm.”

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